Test Bank For Advertising And Integrated Brand Promotion 6th Edition By Thomas O’Guinn

The Test Bank For Advertising And Integrated Brand Promotion 6th Edition by Thomas O’Guinn is available. The bank’s concept is likely to add to your knowledge of the advertising concept and the brand promotion techniques. You will find over 350 questions which are multiple choices and true and false questions on all key advertising topics.

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Firstly, the bank helps you shape your exam preparation dynamically by allowing you to test your knowledge in an orderly manner. Each question has an articulate consideration to aid your understanding of the content material. You will be able to:

• Understand important areas: Have a blend of the most important areas that you need to pass to succeed in advertising.
• Enjoy the different types of questions: Become familiar with the different types of questions that you are most likely to face which can help in boosting your confidence.
• Take your time: With the option of answering questions at any time, you can learn how you like without being rushed.

Key Features of the Test Bank

• Complete Understanding: The test bank comprises all of the chapters available in the 6th Edition allowing you to have total content comprehension.
• Easy to use: Questions are listed as divided by chapter, hence you only need to look at certain aspects if required.

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Test Bank For Advertising And Integrated Brand Promotion 6th Edition By Thomas O’Guinn

Chapter 3 – The History of Advertising and Brand Promotion

TRUE/FALSE

1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising.

ANS: T DIF: Easy REF: p. 81 OBJ: 3-1

NAT: AACSB Communication | CB&C Model Promotion TYP: Knowledge

2. Advertising is a source of information and persuasive ideas regarding a society’s products and services, but it is no longer essential to the competition for resources in a capitalistic society.

ANS: F DIF: Easy REF: p. 81 OBJ: 3-1

NAT: AACSB Communication | CB&C Model Promotion TYP: Comprehension

3. The Industrial Revolution was an economic force that yielded the need for advertising.

ANS: T DIF: Easy REF: p. 81 OBJ: 3-1

NAT: AACSB Communication | CB&C Model Promotion TYP: Knowledge

4. The expansion and connection of the U.S. highway system by the late 1860s created the beginnings of a nationwide distribution network.

ANS: F DIF: Easy REF: p. 82 OBJ: 3-1

NAT: AACSB Technology | CB&C Model Distribution TYP: Knowledge

5. In the late 1880s, a few companies began putting names and labels on previously unmarked products, and branding began.

ANS: T DIF: Moderate REF: p. 82 OBJ: 3-2

NAT: AACSB Strategy | CB&C Model Promotion TYP: Comprehension

6. Folgers coffee, Miller beer, Dial soap, and Pepsi-cola were some of the first branded goods on store shelves.

ANS: F DIF: Moderate REF: p. 82 OBJ: 3-2

NAT: AACSB Strategy | CB&C Model Promotion TYP: Comprehension

7. Widespread branding of products among almost limitless categories, in the way we think of it today, was seen in the U.S. by the late 1800s.

ANS: F DIF: Easy REF: p. 82 OBJ: 3-2

NAT: AACSB Strategy | CB&C Model Promotion TYP: Comprehension

8. It was found early on that branding has its own power. If consumers demanded Ivory soap, then grocers had better stock it.

ANS: T DIF: Moderate REF: p. 82 OBJ: 3-2

NAT: AACSB Communication | CB&C Model Strategy TYP: Comprehension

9. In the late 1800s, consumers were willing to pay more for brands than for unmarked commodities, even if they were otherwise identical.

ANS: T DIF: Difficult REF: p. 82 OBJ: 3-2

NAT: AACSB Communication | CB&C Model Pricing TYP: Comprehension

10. During the mid-1800s, several magazines were launched, though circulation was limited because they were designed for socially privileged audiences and not the mass public.

ANS: F DIF: Easy REF: p. 83 OBJ: 3-2

NAT: AACSB Communication | CB&C Model Customer TYP: Knowledge

11. In the mid-1800s, mass-circulation magazines began to make national advertising possible, and national advertising began to make national brands possible.

ANS: T DIF: Difficult REF: p. 83 OBJ: 3-2

NAT: AACSB Reflective Thinking | CB&C Model Promotion TYP: Comprehension

12. Without the rise of mass media, there would have been no national brands because there would have been no national advertising.

ANS: T DIF: Difficult REF: p. 83 OBJ: 3-2

NAT: AACSB Reflective Thinking | CB&C Model Promotion TYP: Comprehension

13. Media vehicles—television networks,  radio stations, newspapers, magazines, and websites—exist so they can sell to audiences and make money.

ANS: T DIF: Difficult REF: p. 83 OBJ: 3-2

NAT: AACSB Communication | CB&C Model Promotion TYP: Comprehension

14. The Chicago Tribune featured what is considered the first newspaper ad in the U.S. when it printed two notices under the heading of “Advertising” in the early 1880s.

ANS: F DIF: Moderate REF: p. 83 OBJ: 3-3

NAT: AACSB Communication | CB&C Model Promotion TYP: Knowledge

15. Newspaper publication expanded rapidly during the Industrial period, to the point where circulation of the dailies was up to 10 million copies a day nationwide by 1850.

ANS: F DIF: Moderate REF: p. 84 OBJ: 3-3

NAT: AACSB Communication | CB&C Model Distribution TYP: Comprehension