Test Bank For Integrated Marketing Communications 4th Edition by Bill Chitty

In today’s world, proper study materials matter due to the highly competitive nature of academic life. The Test Bank For Integrated Marketing Communications 4th Edition by Bill Chitty is a must-have for students wishing to perform well in courses related to marketing communications. This test bank includes practice exams and studying questions closely related to the important areas highlighted in the textbook. This test bank would help you improve your comprehension of the Integrated Marketing Strategies and prepare you conveniently for your examination.

Understanding Integrated Marketing Communications

IMC is a strategic form of communication that employs a range of techniques in marketing so that customers may have no barriers to access. With the aid of the Test Bank For Integrated Marketing Communications 4th Edition, IMC students will easily comprehend its core principles which include; advertising, public relations, direct marketing as well and digital marketing. You can study these topics and understand how to develop integrated marketing campaigns that will effectively target audiences.

Key Topics Covered

1. Advertising Strategies: Get a detailed analysis of numerous advertising models and how they may be implemented to grab consumer interest and boost revenues.
2. Public Relations: Comprehend the importance of public relations in establishing and sustaining a reputable image for the brand.
3. Direct Marketing: Learn about the different forms of direct marketing and their application in contacting customers directly.
4. Digital Marketing: Examine the relevance of digital marketing in the present context and the methods of applying it for broader outreach.
5. Consumer Behavior: Understand the importance of consumer behavior and how it impacts marketing decisions.
6. Brand Management: Get introduced to the concept of brand management and how it is possible to devise a good brand.

Benefits of Using the Test Bank

There are several beneficial aspects of using Test Bank For Integrated Marketing Communications 4th Edition for students:

• Enhanced Understanding: Each question posed in the test bank comes with an explanation that highlights the reasons why one answer is correct.
• Exam Learning: Since the questions are wide in variety, students will be able to practice thoroughly and augment their chances of succeeding in their exams.
• Time Management: Students have to complete each examination question in a limited period and practicing with the test bank enables individuals to manage their time.
• Confidence Building: The more you practice, the more confident you become and less nervous on the day of the exam.

Summary

The Test Bank For Integrated Marketing Communications 4th Edition by Bill Chitty is ideal for students who wish to perform well in their marketing communications course. This test bank allows you to master important concepts, get ready for examinations, and most importantly, succeed in academics through effective practice of the questions and answers. Make this wise investment in your education and enjoy the results of using this important source of study.

Test Bank For Integrated Marketing Communications 4th Edition by Bill Chitty

Chapter 3 – Persuasion in marketing communications

TRUE/FALSE

1. Motivation is low when a message relates to a person’s present goals and needs.

ANS: F PTS: 1 DIF: Moderate TOP: An integrated model of persuasion

2. Feeling s and evaluations are aspects of the affective component of an attitude.

ANS: T PTS: 1 DIF: Moderate TOP: The tri-component model of attitudes

3. The c ognitive component of an attitude represents one’s behavbehavioralency.

ANS: F PTS: 1 DIF: Moderate TOP: The tri-component model of attitudes

4. Motiva tion, opportunity and a,ttitude determine each person’s elaboration likelihood (EL) for a particular message.

ANS: F PTS: 1 DIF: Moderate TOP: An integrated model of persuasion

5. Peri pheral cues may play a more important role than message arguments in determining the outcome of a persuasive effort.

ANS: T PTS: 1 DIF: Moderate TOP: Peripheral cues

6. Counter-arguments occur when a receiver agrees with a message argument.

ANS: F PTS: 1 DIF: Moderate TOP: The receiver’s initial response

7. In Pavlov’s experiment, the bell was the conditioned stimulus.

ANS: T PTS: 1 DIF: Moderate TOP: Classical conditioning of attitudes

8. The personal relevance that communication has for a receiver is a critical determinant of the extent and form of persuasion.

ANS: T PTS: 1 DIF: Moderate TOP: Receiver involvement

9. Attitudes are temporary.

ANS: F PTS: 1 DIF: Easy TOP: The nature and role of attitudes

10. Pavlov’s experiment utilized classical conditioning.

ANS: T PTS: 1 DIF: Easy TOP: Classical conditioning of attitudes

11. Supportive arguments arise when the receiver challenges a message claim.

ANS: F PTS: 1 DIF: Moderate TOP: The receiver’s initial response

12. To change attitudes, marketing communicators can employ the following three strategies: changing consumers’ brand-related beliefs, altering existing outcome evaluations, or introducing a new outcome into how consumers judge brands in a product category.

ANS: T PTS: 1 DIF: Difficult TOP: Attitude-change strategies

13. The theory of reasoned action (TORA) proposes that all forms of planned and reasoned behavior have two primary determinants: attitudes and advertising.

ANS: F PTS: 1 DIF: Moderate TOP: Message-based persuasion

14.Elaborat ion involves the matter of whether it is physically possible for a person to process a message.

ANS: F PTS: 1 DIF: Difficult TOP: An integrated model of persuasion

15. When EL is high, the receiver will focus predominantly on peripheral cues rather than message arguments.

ANS: F PTS: 1 DIF: Moderate TOP: An integrated model of persuasion