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Chapter 3—Creativity and Opportunity
TRUE/FALSE
1. Creativity enables entrepreneurs to differentiate their businesses from competitors so that customers will notice them.
ANS: T PTS: 1
2. Stage seven of Norman Seeff’s creative process represents the emotional fulfillment of the original dream.
ANS: T PTS: 1
3. Common types of roadblocks to creativity are personal, relational, and environmental.
ANS: F PTS: 1
4. The illumination step in Wallas’s creative process brings the idea to an outcome.
ANS: F PTS: 1
5. Discovery theory and creation theory help explain how entrepreneurial opportunities happen.
ANS: T PTS: 1
6. Entrepreneurs erect roadblocks that prevent them from being creative.
ANS: T PTS: 1
7. The environment in which a person works can either stimulate or discourage creativity.
ANS: T PTS: 1
8. The creative journey begins with maintaining a journal of one’s thoughts and ideas.
ANS: T PTS: 1
9. Entrepreneurs build businesses based on concepts that never existed before.
ANS: F PTS: 1
10. One of the most effective ways that entrepreneurs have of finding an opportunity is to see a problem and seek a solution.
ANS: T PTS: 1
MULTIPLE CHOICE
1. Entrepreneurs differ from others who have ideas in that they know how to extract ____ from those ideas to creative commercial potential.
a.
value
b.
creativity
c.
innovation
d.
opportunities
e.
problems
ANS: A PTS: 1
2.____ sees opportunity arising from shifts in external factors in the market or industry, such as regulation, technological changes, and changes in customer preferences.
a.
Problem-solving
b.
Innovation
c.
Creation theory
d.
Discovery theory
e.
Value creation
ANS: D PTS: 1
3. In ____, entrepreneurs create opportunities via their actions, reactions, and experiments around new products, services, and business models.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
ANS: C PTS: 1
4. Creativity is the basis for ____, which is discovering something that did not exist previously.
a.
invention
b.
innovation
c.
creation theory
d.
discovery theory
e.
value creation
ANS: A PTS: 1
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